With figures showing that sub-saharan Africa’s apparel and footwear market alone are worth $31 billion, it is clear that African fashion’s renaissance has succeeded. After years of watching African motifs, fabrics, and cultures being incorporated by international brands, our designers have broken through the “African” tag and seized the collective gaze of the fashion industry with their raw talent and creativity. Brands like Maki Oh, Orange Culture, MaXhosa by Laduma and more have found homes in the world’s largest luxury retailers alongside top design houses, thus establishing themselves as some of Africa’s top brands.
Here are some of the brands who are following in the footsteps of Africa’s best.
This brand has been affixed itself as a creative power house with its eclectic pieces and eye catching lookbooks. Its founder, Babatunde Oyeyemi, has gone against the traditional fashion calendar and created collections geared towards the Nigerian seasons on several occasions in his bid to stay true to home. While the success of this is yet to be realised, the designer’s minimally androgynous aesthetic comes through with every design. The brand has presented collections in London and South Africa, and has even gone on to create a successful diffusion line dubbed MXVV. For more, click here.
As a Kenyan designer with Nigerian roots, Adèle Dejak’s eponymous brand creates handmade fashion accessories for the modern woman. The designer draws inspiration from both African and European influences for her pieces which are assembled by some of Kenya’s best artisans. The brand specialises in creating luxurious jewellery, handbags, belts and has collaborated with top brands like Salvatore Ferragamo and Orange Culture. For more, click here.
Characterised by South African youth culture and rebellion, this South African brand has a clear androgynous focus that is hard to miss. It made its runway debut at the recently held South Africa Menswear Week where the designer, Neo Serati Mofammerein, showed pieces that showed a knack for translating classic womenswear techniques to menswear. For more, click here.