The importance of classifying fashion into seasons lies in the industry’s buying dates. Retailers use the seasons to facilitate purchasing from designers as after each season, they place their orders to be made available within three months from showing the collection. A handful of Nigerian designers have elected to opt out of what they consider to be the fashion industry’s non-inclusive fashion calendar. Non-inclusive because for Nigerians, the standard Fall/Winter (FW) and Spring/Summer (SS) classification used to demarcate the fashion calendar fails to consider the seasons we experience in Nigeria, which are dry season/harmattan and rainy season.
Internationally, the main difference between SS and FW collections is pretty stark. SS pieces are shown in September and, for the most part, feature light fabrics and brighter colours reflective of the warmness of the period as well as bright colours. FW pieces on the other hand feature heavy fabrics and deeper colours which are reflective of the coldness of the period. This therefore creates a bit of a snag for the Nigerian designers who create seasonal collections as they must decide:
- If they are making pieces to be sold solely in Nigeria with no chance of being exported;
- If they are creating pieces that actually differ from season to season;
- How the pieces will differ from Rainy to Dry season, and;
- How important it is to actually create new seasons for the Nigerian fashion calendar.